How to Budget for a Billboard Campaign in Canada?

by Rida Nadeem | May 15, 2025 | Digital Advertising, OOH Advertising

Ever driven past a massive billboard that instantly grabbed your attention—and remembered it hours later? That’s the staying power of outdoor advertising. In an age where digital ads vanish with a scroll, billboards offer something rare: real-world visibility that’s...

How Human Behavior Shapes Billboard Ad Design?

by Rida Nadeem | May 7, 2025 | Digital Advertising, OOH Advertising

Billboards might be big, bold, and in-your-face—but behind their simplicity lies a fascinating mix of psychology, visual science, and behavioral insights. To create a billboard that actually sticks in people’s minds, you need to understand one thing above all else:...

Future Trends in Traditional Billboard Advertising

by Rida Nadeem | Feb 20, 2025 | OOH Advertising

Billboard advertising has stood the test of time, continuing to grab attention in our digital world. Recognizing emerging trends in billboard advertising, businesses can create memorable campaigns that leave a lasting impact. The effectiveness of billboard advertising...

Digital vs. Traditional Billboards: Which Is More Expensive?

by Rida Nadeem | Dec 23, 2024 | Digital Advertising, OOH Advertising

When it comes to billboard advertising for businesses, the choice between a digital billboard and a traditional static billboard can have a significant impact on your marketing budget. Digital billboards offer dynamic, eye-catching displays and traditional billboards...