Using QR Codes in Billboard Advertising

Using QR Codes in Billboard Advertising

Billboards have been around for decades, but now they’re getting a digital makeover because of QR codes. Let’s suppose you are driving down the highway, spotting a massive ad, and instead of just reading a tagline, you can scan a code and unlock a secret...
The Role of Color in Billboard Advertising

The Role of Color in Billboard Advertising

Color isn’t just about aesthetics, it’s a strategic tool in billboard advertising that can make or break your campaign. The right hue can grab attention, stir emotions, and even influence purchasing decisions. In fact, studies show that up to 90% of snap judgments...